Dehradun: Bajaj Auto is thrilled to announce the inauguration of the 100th Triumph showroom at Dehradun, India. With this, Bajaj Auto fulfils its promise to Triumph Motorcycle fans in India, of expanding the Triumph network to 100 showrooms within a year of handling the India operations.
Earlier this month, Triumph Motorcycles & Bajaj Auto had announced a significant milestone of
50,000 Triumph 400cc motorcycles sold across 50 countries including USA, Japan, Germany, UK & Australia. This marked the first anniversary of the India produced Speed & Scrambler 400cc bikes.
The rapid network expansion from 15 showrooms in 9 cities to 100 showrooms in 75 cities is a clear testimony to the success of Speed 400 and Scrambler 400 X which are creating their leadership in the ‘Modern Classic’ motorcycles segment. The Triumph network expansion is expected to continue its momentum this year as well.
This geographically diverse network ensures convenient access for Triumph riders throughout the country, for purchasing their dream motorcycles, engaging with the Triumph community, and receiving exceptional after-sales service.
The Growing Triumph Community
The Triumph community is growing, and the owners get to ride together on rides coordinated by the brand or the local Triumph dealers. This includes Welcome Rides for new Triumph customers conducted every 1st Sunday of a month, and Scrambler Rides through off-road trails. Triumph also organises Epic Tours which are multi day long distance rides to coveted destinations. The Epic Tour to Northeast concluded in June with 22 riders. Triumph has announced its next Epic Tour to Ladakh from Sep 7th to Sep 21st, 2024. The Triumph Bike Nights is a fun filled evening where Triumph motorcycle owners get together over live music and exchange inspiring stories of their rides.
Mr. Sumeet Narang, President, Probiking Business, Bajaj Auto Ltd.: The Triumph Speed 400 and Scrambler 400 X have become popular across the country as they have in 50 other countries. The Triumph journey in India is just getting started. We’re committed to bringing world class products within easy access to premium motorcycle customers. We have kept our promise that we made to Indian customers at launch – we’ve opened 100 showrooms with service centres in just one year and brought the Triumph experience closer to them. Expect this rapid expansion of showrooms across the country continuing into its second year as well. Our commitment extends beyond sales to exceptional service and our ride and community programs for a truly immersive Triumph ownership journey.