Pune: Reinforcing its leadership, Kinetic Green, India’s premier Electric two and three-wheeler manufacturer has detailed an aggressive growth roadmap for its electric two-wheeler business. Bolstered by the resounding success of its iconic E-Luna, launched a year ago, the company is now gearing up to launch three high performance Born-Electric scooters over the next 18 months that are poised to blend global design finesse with robust Indian engineering.
The first model in this exciting new expansion is a premium, stylish, and tech-forward family scooter, set to launch before the festive season of 2025. With a host of state-of-the-art features, the E2W is thoughtfully designed to blend timeless retro-aesthetics with ultimate convenience for the users. It will be equipped with a vibrant TFT display, advanced IoT capabilities, and an intelligent digital platform co-developed with Jio Things, ensuring a connected and seamless riding experience. Offered in multiple battery variants and backed by fast-charging technology, this E-scooter is thoughtfully designed to meet a wide range of consumer preferences and budget segments.
Taking its design game a notch higher, Kinetic Green has partnered with Torino Design, the legendary global design house based in Italy, to co-create a new range of ultra-futuristic scooters. These next-generation models will feature radical styling based on the Born Electric design philosophy signalling a new direction in mobility design and lifestyle. The design language is intended to create a disruptive elegance and be trend setting and youthful.
At the same time, the vehicle engineering and detailing will be based on a unique philosophy coined by the company as “Thoughtful Engineering.” This philosophy ensures a synergy of intelligent design, advanced IoT-based connectivity, and various features aimed at ultimate comfort, convenience, and safety, creating a new benchmark in electric mobility. At the heart of this vision lies the unparalleled legacy of Kinetic Group, which has shaped the evolution of scooters in India for decades. Kinetic Green is drawing on its rich heritage and deep consumer insights to develop products that not only elevate design but also redefine utility and performance in the era of electric mobility. The E-scooters being designed in partnership with Torino Design are expected to hit the market next year.
Speaking on the announcement, Dr Sulajja Firodia Motwani, Founder and CEO of Kinetic Green, said: ” We are truly excited about our upcoming range of Born-Electric scooters from the house of Kinetic Green. With over a decade of experience in the EV space, we have built deep expertise in electric mobility design and engineering, backed by robust EV R&D and strategic partnerships for fast charging, battery swapping, and proprietary software-driven platform solutions. We are greatly enthused by the success of our E-Luna and E-scooters recently launched in India. Having sold over 80,000 E2W in this initial phase, created a strong manufacturing infrastructure and a network of 400 exclusive dealers for E2W in the country, we are ready to aggressively expand our E2W business. Now with our design alliance with Torino Design of Italy, a global leader in design and engineering, we aim to re-define electric scooters in the coming months. With foundation built on ‘Thoughtful Engineering,’ our upcoming scooters will sport a fresh and futuristic styling language, incorporating innovation and a purpose to offer a delightful ownership experience to our customers.”
Kinetic Green has been at the forefront of India’s electric vehicle revolution. It began its EV journey in 2016 with a range of “Make in India” electric three-wheelers. In 2022, Kinetic Green entered the two-wheeler space and launched its iconic E-Luna in 2024. The E-Luna has seen remarkable success across both B2C and B2B segments, standing out as the only EV suited for both personal and commercial use, across urban and rural India. Encouraged by this response, Kinetic Green is now on an ambitious path to expand its electric two-wheeler portfolio blending its rich legacy with future-ready innovation, design, and technology.
The move by Kinetic Green of an aggressive expansion of the E2W business comes at the right time when the country is witnessing increasing adoption of electric scooters. During 2024-25 1.15Mn E2W were sold in India, 1.03Mn (~90%) out of them were E-scooters. The E-scooter market is expected to scale rapidly in India over the next 5 years, with increased E-scooter penetration expected to grow from 15% to 70%*. It is expected that by 2030, the size of the E-scooter market in India will be Rs. 40,000 Crores. Kinetic Green is well positioned to tap this opportunity with its EV R&D and engineering expertise, deep insights into Indian EV consumers, a strong manufacturing and supply chain ecosystem, the well regarded Kinetic Green legacy brand and nationwide dealership network. The differentiated E-Luna along with the range of E-scooters will position the company to tap into this opportunity comprehensively and aggressively.