Mumbai: Mahindra & Mahindra Ltd., India’s leading SUV manufacturer, today launched the New Thar starting at ₹ 9.99 Lakh. With new design elements, advanced comfort features and smart technology integration, this Iconic SUV is engineered to redefine urban commuting and elevate rugged weekend adventures.
With unmatched capability and a timeless design, the ‘Thar’ brand has garnered a dedicated community of over 3 Lakh passionate owners. More than just an SUV, it represents a lifestyle statement, inspiring generations to embrace adventure and exploration.
Nalinikanth Gollagunta, Chief Executive Officer – Automotive Division, Mahindra & Mahindra Ltd. said, “Over the years, Thar has become more than just an SUV—it’s a symbol of freedom, adventure, and a lifestyle that resonates deeply with our customers. At Mahindra, we are committed to listening to our customers and evolving with their needs, which is why the New Thar reflects both their feedback and our dedication to provide the best to our customers. By blending new design elements, smart technology, enhanced comfort and convenience features, the New Thar offers an unparalleled driving experience that empowers our customers to explore limitless possibilities in both urban and off-road settings.”
A Refreshed Look
The New Thar’s exterior boasts a distinct front grille complemented by a dual-tone front bumper and R18 alloy wheels, all of which contribute to the vehicle’s unmissable presence. Inside, the all-new black theme dashboard and new steering wheel elevate the interior aesthetics to a new level of sophistication. It is available in six exciting color options, including two new additions: Tango Red and Battleship Grey.
Elevated Daily Comfort
Designed with comfort and convenience in mind, the New Thar features rear AC vents which ensure that passengers in the second row enjoy a comfortable drive, while the sliding armrest and dead pedal (AT) offers additional comfort for the driver. Door-mounted power windows and rear-view camera provide ease of driving, and the internally operated fuel lid ensures hassle-free refueling. The rear wash & wiper is an invaluable addition for maintaining visibility in adverse weather conditions. Additionally, the A-Pillar entry assist handle offers extra support for easy ingress and egress.
Smart Connectivity and Features
The New Thar is equipped with a 26.03 cm HD infotainment screen that supports both Android Auto and Apple CarPlay along with Type-C USB ports, providing seamless integration of your smartphone’s functionalities. The Tyre Direction Monitoring System gives real-time information on tyre orientation, enhancing safety. For adventure enthusiasts, the Adventure Stats Gen II feature offers valuable off-road data such as racing tab, altimeter, outside temperature and pressure, trip meter and steering direction, adding an extra dimension to your journey and ensuring a smart and connected driving experience.