New Delhi: Pierag Consulting, one of the fastest growing global advisory firms, today announced that it is merging-in Sahni Natarajan and Bahl (SNB), one of India’s most well respected firms and a pioneer in Risk Advisory and Internal Audit space providing a wide array of professional services with a legacy spanning four decades. This positions the merged-in entity as a scaled, integrated internal audit and advisory organisation in India, with professionals operating across Gurugram, Mumbai, Bengaluru, Jaipur, and Chandigarh, alongside an international presence in the US, Singapore, and Australia.
SNB, founded over 45 years ago has a wide-ranging portfolio spanning Internal Audit, Business and Management Audit, Compliance Audits, Business Process Consulting and Re-engineering and a broad range of Governance, Risk and Compliance services. The firm serves some of the marquee clients across 20+ industries including Automotive, IT, Consumer Goods, Food & Beverages, Power & Renewable Energy, Retail, Pharmaceuticals, Media, Telecom, Hospitality, and Infrastructure.
This strategic combination unites SNB’s four decades of pioneering internal audit depth with Pierag Consulting’s next-generation, AI-augmented capabilities. This will significantly expand Pierag’s geographic footprint, client base, and will support all the service offerings—spanning Business Risk, Technology Risk, Accounting Advisory, ESG, and Deals Advisory.
This combination/acquisition propels Pierag’s Risk Advisory practice into India’s top 10, creating a formidable market presence in the space of Internal Audit, SOX, Business Process Consulting, Technology Risk, Cyber Security. By uniting forces, the combined entity delivers an elite team of over 100 risk experts backed by an advanced technology stack of 400+ proprietary analytics scripts, 35+ active AI agents, and 10+ proprietary accelerators—a digital powerhouse that has successfully transformed 30+ organizations.
The combined partner team now stands at 10+ Partners/MDs, bringing over 200 years of collective experience, positioning the practice to lead this next phase of growth with greater depth and reach.
Leadership Perspectives
“Merging in Sahni Natarajan & Bahl brings us four decades of institutional legacy, deep-rooted client relationships, and a rich repository of sectoral insights that will allow us to serve clients with even greater rigour, consistency, and perspective. By pairing SNB’s trusted foundation with Pierag’s technology-enabled, AI-driven capabilities, we are uniquely equipped to embed industry best practices and deliver highly informed, insight-led outcomes. We deeply respect SNB’s legacy of trust and are fully committed to carrying it forward with clear strategic intent.” – Mr. Abhishek Gupta, Founder and Managing Partner, Pierag Consulting.
“Over the last 45 years, Sahni Natarajan & Bahl has built a legacy anchored on client trust, deep sectoral expertise, and uncompromised professional integrity. Joining forces with Pierag Consulting grants our teams access to a broader, technology-forward platform while fiercely preserving the core values that make SNB unique. I am incredibly confident that this combined entity will unlock exceptional value for our clients, accelerate opportunities for our people, and set a new benchmark for the profession at large.” – Mr. Dinesh Bahl, Founder and Managing Partner, SNB
This decision reflects Pierag’s vision of bringing together the relationship depth of a legacy practice with forward-looking tech enabled capabilities aligned to evolving regulatory and business environments. This merging-in strengthens Pierag’s ability to serve all stakeholders more effectively, particularly listed companies and large enterprises that require scale, rigour, and consistency.