From a family legacy steeped in the automobile business to a front-runner in India’s electric-mobility revolution, Samkit Shah, Co-founder of Jitendra New EV Tech, has steered the Shah Group’s 45-plus years of automotive expertise into the future of clean transport. Under his leadership, the Nashik-based company—launched in 2016—has risen to the ranks of India’s top ten EV brands by focusing on reliable technology, a customer-first mindset, and a strong after-sales network. In this conversation with Machine Edge Global, Shah shares the story behind Jitendra EV’s rapid growth, its focus on Tier-2 and Tier-3 markets, and his vision for India’s evolving EV ecosystem.
Jitendra EV has emerged as one of the top 10 EV brands in India. Can you take us through its journey and what you believe has been the biggest driving force behind this success?
Jitendra EV, a venture of the Shah Group with 45+ years of legacy in the automobile industry, started its EV journey in 2016. In just 9 years, we have built a strong portfolio catering to both personal and commercial mobility needs.
The biggest driving force behind our success has been our customer-first approach and robust after-sales service, which ensures trust, reliability, and long-term satisfaction. This commitment, backed by our legacy and innovation, has helped us become one of the top 10 EV brands in India.
Unlike many EV companies that concentrate on metros, Jitendra EV has a strong presence in Tier-2 and Tier-3 cities. What opportunities and challenges do you see in these markets?
Tier-2 and Tier-3 cities are the growth engine of EV adoption. Customers here value affordability, reliability, and after-sales service, which are our strengths. While challenges are the EV industry is at a crucial stage of growth, where trust, safety, and compliance are of utmost importance. While the market has seen the entry of multiple players and products, it is essential that every stakeholder aligns with regulatory norms and quality benchmarks. Short-term approaches may create challenges, but for companies committed to building a sustainable and credible EV ecosystem, adherence to standards and delivering safe, reliable products will always remain the top priority. This is the only way to strengthen customer confidence and ensure long-term industry growth.
The EV two-wheeler space is highly competitive today. How does Jitendra EV differentiate itself from other players in terms of technology, customer experience, and after-sales support?
In a competitive EV market, Jitendra EV stands out by offering not just vehicles, but a complete ownership experience. Our strength lies in reliable technology, practical features, and a robust service network that ensures customers feel supported at every step. Backed by the 45+ year legacy of the Shah Group, we focus on building trust, convenience, and peace of mind,that’s what truly differentiates us.
In an era where many brands rely heavily on hype and aggressive marketing, how does Jitendra EV ensure that quality and reliability remain at the forefront of your offerings?
At Jitendra EV, we believe trust is built on performance, not hype. Backed by the Shah Group’s 45+ year legacy, our focus has always been on quality, reliability, and strong after-sales support rather than flashy marketing. Every product is designed with the customer’s long-term satisfaction in mind, and this commitment has been the real driver of our growth.
You emphasize a “people-first, purpose-driven” approach. What does that mean in practice for your employees, dealers, and customers?
Ans- For us, people-first and purpose-driven means creating value at every level. For employees, it’s about a culture of growth and empowerment. For dealers, it’s partnership and trust, ensuring sustainable business opportunities. And for customers, it’s delivering reliable products, strong after-sales service, and peace of mind. Everything we do is aligned to serve people and drive a larger purpose of sustainable mobility.
Beyond Jitendra EV, how do you envision India’s EV ecosystem evolving over the next 5–10 years? What role do you see your company playing in that larger shift?
Over the next 5–10 years, India’s EV ecosystem will move from early adoption to mainstream mobility, driven by better infrastructure, government support, and rising consumer confidence. The real growth will come from affordable, reliable solutions in Tier-2 and Tier-3 cities.
Jitendra EV aims to play a pivotal role in this shift by delivering practical, customer-centric products and strengthening our after-sales and charging network, ensuring EVs become a trusted choice for both personal and commercial mobility.
What kind of investments have you made in R&D and manufacturing capabilities? How do you see sales volumes growing in the near future?
Over the next five years, Jitendra EV will invest ₹125 crore, with ₹80–100 crore in R&D and product development and ₹25 crore in manufacturing capacity. These investments will fuel innovation, faster product launches, and scale, driving multi-fold growth in sales volumes across India.
Shah Group has a 30-year legacy across multiple industries. How are you bringing that legacy into the digital and electric era while staying future-ready?
The Shah Group carries a 45+ year legacy, primarily in the automobile industry, where we have built deep customer trust and market understanding. With Jitendra EV, we are channeling this legacy into the digital and electric era by combining our experience with cutting-edge technology, connected mobility solutions, and sustainable practices.
Our philosophy is to stay future-ready, not just by making EVs, but by creating a complete ecosystem of products, services, and digital experiences that reflect both our heritage of trust and our vision for tomorrow’s mobility.
Apart from producing EVs, how is Jitendra EV contributing to sustainability in terms of manufacturing processes, supply chain, or community initiatives?
For Jitendra EV, sustainability is a commitment, not a checkbox. In manufacturing, we are driving energy-efficient operations and waste reduction. Our supply chain emphasizes responsible sourcing and eco-conscious practices, while our community initiatives focus on spreading green mobility awareness and enabling cleaner, healthier cities.
We see ourselves not just as an EV maker, but as a partner in building a truly sustainable future for India.