By: Vijay Kumar, Founder & CEO, Tsuyo Manufacturing Pvt. Ltd.
The Indian EV market is growing at an extraordinary rate. For example, one estimate places India’s electric vehicle (EV) market size at USD 18.79 billion in 2025, with expectations of reaching USD 31.09 billion by 2026, a compound annual growth rate (CAGR) of over 50% for that year. In the more specific powertrain market segment, India’s EV powertrain market is forecast to reach USD 9.31 billion by 2030, growing at a CAGR of about 28.5% from 2023. These numbers prove two important facts: one, the market opportunity is large and accelerating; and two, the role of the powertrain, motors, controllers, and driveline systems becomes a key enabler of this transition.
Why Indigenous, Why Durable
India imports a large share of its motors, controllers and other core EV-drive components. For us, building a locally designed, locally manufactured powertrain offering means greater control over customization, upgrade, installation , integration, cost, quality,supply chain resilience as well as to support after sales support.
Durability, reliability and efficiency are at the heart of our engineering approach, especially for commercial vehicles, which operate under demanding conditions: high duty cycles, long hours, heavy loads, varied terrain, and challenging ambient environments. We have adopted Japanese engineering principles (strength through simplicity, robustness, low maintenance) and adapted them with Indian conditions and end usage in mind.
Since our founding in 2020, we have scaled our operations to deliver more than 150,000 powertrain units across multiple EV applications: three-wheelers, four-wheelers, commercial vehicles and off-road equipment.
We are underway with 29 patentable innovations which are upcoming in public soon related to motor and magnet topologies, including rare-earth-free motors and hybrid magnet-based motors. Among our accomplishments is being the only Indian supplier (to our knowledge) with a validated powertrain platform for heavy commercial vehicles (buses, trucks) as well as retrofit solutions for internal-combustion engine fleets.
In addition, we are coming up with a dedicated production line for high-wattage powertrains (up to 250 kW) for heavy vehicles, e-buses, e-trailers and construction equipment, operational from Q3 FY- 2026-27.
Focus Areas: What Matters
● Motor efficiency & magnet strategy: We have invested heavily in motor topologies that either reduce or eliminate reliance on rare-earth magnets. This mitigates supply risk and cost pressure.
● Integrated control electronics: Efficiency gains and thermal management of motors/controllers are key to real-world performance, uptime and reliability.
● Scalable manufacturing: To move from prototype to volume, we have built manufacturing and validation infrastructure that meets global standards, allowing us to support OEM partners across segments.
● Commercial & retrofit applications: While passenger EVs receive most attention, the heavy-duty vehicle segment has an outsized impact in energy use, emissions and total cost of ownership. Addressing this segment early is critical.
India’s Heavy Commercial Vehicle Opportunity
While much of the EV conversation focuses on passenger and two-/three-wheelers, the commercial vehicle sector presents a very large opportunity. Transitioning trucks, buses and off-road equipment to electric drive can deliver outsized benefits, in reduced fuel dependence, lower emissions, and improved total cost of ownership.
Given existing imports and a need for indigenous solutions, the challenge is also to design powertrains that meet standards for uptime, durability and serviceability under Indian operating conditions. Our approach is built around those needs.
Supporting the Ecosystem & Supply-Chain
We strongly believe that to build a resilient EV industry in India, the supply-chain must be developed locally: motors, controllers, gearboxes, thermal management, validation testing and after-sales service. By localising these key components, India not only reduces import dependency but also positions itself as an export-capable hub. We are already exporting to neighbouring countries and planning expansion globally.
In addition, training technicians, establishing service networks and ensuring component availability are essential to achieving the reliability that commercial fleet operators demand.
Policy Alignment & Market Imperatives
India’s policy push is clear: schemes like Faster Adoption and Manufacturing of Hybrid & Electric Vehicles (FAME), Production Linked Incentives (PLI), and national targets for EV penetration all point in one direction. However, there remain challenges: one recent study showed that hybrid vehicles in India currently represent only ~2% of the mix, while petrol and diesel dominate ~83% of the market.
Further, certain states show very low EV penetration despite central incentives; for example, one state registered only 1.85% EV penetration in the five years to March 2024. These underscore the fact that while hardware is critical, ecosystem, consumer acceptance, infrastructure and service readiness also matter.
Our Outlook
As we look ahead, our focus remains on scaling volume, expanding our product range (including ultra-high wattage motors for heavy duty and industrial applications) and enhancing export readiness. We believe that the companies that deliver reliability, serviceability and performance in harsh conditions will be the backbone of India’s EV transition.
We also believe in collaboration with vehicle OEMs, service providers, policy makers, infrastructure players to make the value chain stronger and outcomes better.
We are quietly confident that India can emerge not just as a large EV market but as a manufacturing and export hub for world-class powertrain solutions. And we are committed to doing our part.