New Delhi: India’s most desirable luxury car maker Mercedes-Benz, redefined the luxury BEV segment by launching the all-new CLA BEV, the company’s first, next generation vehicle based on Mercedes Modular Architecture (MMA) in India, continuing the brand’s product fireworks in 2026. The CLA BEV has been launched in three variants: a distinctive top-end CLA ‘Launch Edition’, a ‘Long Range’ CLA 250+ and a ‘Standard Range’ CLA 200, catering to diverse customer requirements. The top-end ‘Launch Edition’ boasts of feature enhancements and sports distinctive visual enhancements, making the ‘Edition’ highly attractive. Conceived as a born-electric luxury sedan from the ground up, the CLA BEV is built on the all-new MMA platform and powered by MB.OS, Mercedes-Benz’s proprietary operating system, making it the most technologically advanced electric Mercedes-Benz yet, for Indian customers.
The CLA BEV is designed for a new generation of luxury customers who are technology savvy, expressive and expects their vehicles to reflect their persona. Younger and highly design-conscious, these buyers are increasingly choosing their first luxury car based on brand strength, high product substance, intuitive digital experience and an emotive design. The CLA BEV is the car built for new- generation BEV customers, reflecting the desirability and craftsmanship that define Mercedes-Benz, delivered through an electric and software defined platform, setting new standards for the segment.
At the heart of the CLA BEV is MB.OS, running on the MMA platform. It enables over-the-air updates, continuous feature enhancements, and a MBUX experience that learns from the driver. The MBUX Virtual Assistant does not wait to be asked, it guides charging decisions, adjusts routes, and manages in-car settings based on how the car is being used.
CLA BEV: A Design Delight:
The new CLA is designed from the ground-up for the electric and digital age at Mercedes-Benz. As the first model of an entirely new vehicle family, it embodies the next evolutionary step in the Mercedes- Benz design philosophy of Sensual Purity. With its fastback silhouette, the CLA stands for outstanding aerodynamics and efficiency. The wheelbase (2,790 millimetres), short overhangs and a distinctive GT rear are an emotional expression of athletic power.
The clear design language emphasises the sculpted surfaces with reduced lines and precise joints. The striking character lines on the flank create an interesting interplay of light and shade when viewed side-on. The powerful design conveys sporty confidence and modernity, giving the CLA a visual lightness. The meticulous attention to detail underscores the high quality and exclusivity of the new model.
Brightens the day and night: Panel with illuminated Mercedes-Benz pattern and headlights in star design
The sporty front end of the all-electric CLA features a shark-nose design. The highlight is the new panel with an illuminated Mercedes-Benz pattern, a reinterpretation of the classic chrome grille. Seamlessly integrated into its surroundings, this design element not only includes the large iconic Mercedes-Benz star but also features a total of 142 chrome-effect stars, creating a distinctive brand signature.
Full-LED headlights provide an emotional and striking appearance during both day and night, as well as optimum illumination of the road. They are connected by a band of light. The innovative star design contributes to the unmistakable brand identity. With MULTIBEAM LED headlights, the daytime running lights are designed in the shape of the Mercedes-Benz star.
Key highlights of CLA 250+ ‘Launch Edition’:
• Superscreen
• Edition specific exclusive MANUFAKTUR paint: Cosmos Black Magno
• Night package
• 19-inch edition specific alloys
• Entertainment package for 3 years
• Leather upholstery
• Edition specific trim-elements-anodised look gold
• Ambient lighting with edition-specific colour tone
• AMG Floor mats with gold-coloured piping
• Illuminated door sills in silver gold
• KEYLESS-GO Convenience package
Range and charging:
The CLA BEV is built for Indian driving realities. The CLA 250+ ‘Launch Edition’ and the ‘Long Range’, with its 800 V architecture, recovers 400 kms of range in just 20 minutes via a 240 kW DC fast charger. While the CLA 200 ‘Standard Range’ adds 320 kms** in the same time duration.
MB.CHARGE Public:
India’s MB.CHARGE Public network covers 9,000+ charging points, with MBUX-integrated navigation directing customers to the optimal charging stop on any journey. customers who pre-booked the CLA BEV receive it complimentary.
Simplified ownership with Mercedes-Benz Financial Services:
Ownership of the CLA BEV is backed by Mercedes-Benz Financial Services. Customers can enjoy the flexibility to drive the CLA BEV an EMI starting just at Rs. 62,000 per month with the Star Agility+, with an option to upgrade, extend, or return the vehicle at the end of the term.
Customers can also opt for standard Star Finance package at an introductory ROI of 6.99% for 5 years loan period with an EMI of Rs. ~1.05 lakhs.
Value added Service Packages:
Mercedes-Benz’s 4-year unlimited mileage ‘Star Ease’ service package starts at Rs. 60,000. The battery warranty is for 8 years/160,000 Kms, designed for customers who want the complete Mercedes-Benz experience without any ownership complexity.
Mercedes-Benz introduces industry-first “High Voltage (HV) Battery Report with CLA BEV
Mercedes-Benz is introducing an industry first ‘High Voltage Battery Report’ driving clarity, transparency and reassuring customers of the vehicle’s battery condition. The High-Voltage Battery Report provides an objective overview of the high voltage battery status at the time of vehicle evaluation and supports customer confidence in their BEVs.
This report will be driving complete peace of mind and worry-free ownership experience for Mercedes-Benz BEV owners. The HV Battery Report will eliminate technical complexities for ease of understanding of High Voltage Batterie status. This system generated ‘State of Charge Energy (SOCE) Report’ aims to bring transparency. Mercedes-Benz will conduct physical inspection of the High Voltage Batteries with system guidance for accurate results. This initiative will create customer transparency and trust for an informed purchase decision for BEV customers.
The report is generated by authorized workshops using diagnostic system and includes physical inspection and diagnostic evaluation of high voltage (HV) Battery. When handing over the report, customers will also receive a set of straightforward FAQs as guidance material to help ensure the information is easily understood. This initiative aims to strengthen customer trust, reduce uncertainty, and enable transparent, confident discussions around electric mobility.
CLA 200 ‘Standard Range’
The CLA 200 ‘Standard Range’ with Progressive Line delivers 542 kms* of WLTP-certified range, with the ability to add 320 kms** in 20 minutes via a 240 kW DC fast charger (max DC charging speed: 200 kW). The Progressive Line offers a clean, contemporary aesthetic with comfort seats, a multifunction sports leather steering wheel, and two trim options.
Introductory ex-showroom price: INR 55 lakhs. Deliveries from June 2026.
CLA 250+ ‘Long Range’
The CLA 250+ ‘Long Range’ with AMG Line delivers 792 kms* of WLTP-certified range, with 800 V fast charging capability enabling a 400 km top-up in 20 minutes via a 240 kW DC fast charger. The AMG Line brings a sportier exterior treatment with design elements drawn from Mercedes-Benz’s performance portfolio.
Introductory ex-showroom price: INR 59 lakhs. Deliveries from end-April 2026.