Mumbai: Audi, the German luxury car manufacturer closed the year with retail sales of 4,510 units in 2025, navigating a year marked by evolving market conditions. Healthy festive-season demand and growth in Audi Approved, SUVs and the performance and lifestyle car range, further supported by GST 2.0, provided a timely boost to customer confidence and the overall luxury car market. Demand remained steady across top-of-the-line models such as the Audi Q7, Audi Q8, Audi S5 Sportback and Audi RS Q8 Performance, alongside continued traction for best-sellers including the Audi Q3, Audi A4, Audi A6 and Audi Q5.
Mr. Balbir Singh Dhillon, Brand Director, Audi India, said, “While market dynamics presented inherent challenges, our performance underscored the fundamental strength of the Audi vision and the invaluable loyalty of our customer base. The welcome regulatory support provided by the GST rationalisation that allowed us to significantly reinforce our core proposition: defining Audi ownership as an integrated, superior experience that extends beyond the vehicle to encompass unparalleled service and a lasting relationship. Stepping into 2026, our mandate is one of clear focus and intensified purpose. We are prepared to translate market challenges into sustainable momentum through innovative product launches, enhanced customer experience and initiatives prioritizing people-centric growth.”
New launches:
2025 marked a strong phase of product momentum with the launch of the Audi RS Q8 Performance, raising the bar for performance and dynamism. This was complemented by the introduction of Signature Editions across key models, including the Audi A4, Audi Q7 and Signature Line editions of Audi Q3 and Audi Q5.
Association with Neeraj Chopra – Friend of Audi India: Audi India onboarded, Olympic champion Neeraj Chopra as a Friend of Audi, embodying a shared pursuit of performance, precision and excellence. This association not only celebrates an icon of Indian sport but also signals the brands commitment to aligning with individuals who champion innovation, resilience, and evolution.
Retail: The brand further strengthened its retail and service footprint with the inauguration of a new pop-up store in Kanpur, enhancing accessibility and customer engagement in a key growth market. This expansion was complemented by the addition of a new service facility in Dehradun, reinforcing Audi’s commitment to delivering seamless ownership and after-sales excellence while expanding its presence across emerging luxury markets.
Audi Approved: plus: (pre-owned car business): Audi Approved: plus recorded consistent growth of 3% in 2025, reflecting rising demand for certified pre-owned luxury cars. The inauguration of Audi Approved: plus, Dehradun expanded Audi India’s network to 27 facilities with an inventory of 500+ certified pre-owned cars nationwide.
Customer Centric Initiatives: Audi India launched an assured buyback program offering up to 60% guaranteed future value on the Audi A4, A6, Q3, Q3 Sportback, Q5, and Q7, along with Drive Sure driver training and the Audi Dash Cam. The brand expanded its EV ecosystem to 6,500+ charging points, and enhanced ownership with a 10-year extended warranty, 15-year Audi Roadside Assistance, and a premium lifestyle partnership with AJIO Luxe, reinforcing confidence, convenience, and contemporary luxury.
Experiential Marketing:
Elevating customer experiences, Audi India rolled out immersive engagements including ‘Journeys with Audi and Audi Ice Drive, offering adrenaline-charged drive experiences for customers. Complementing this, the #MomentsBeforeMoments campaign captured intimate wedding stories, celebrating the emotions behind life’s most unforgettable moments.
As Audi India enters 2026, backed by a stronger product portfolio, an expanded network, and a clear focus on customer-centric strategies, the brand is well positioned to drive sustained growth and advance progressive luxury mobility in India.